This is a collaborative project with the requirement of design a public drone charging & delivery station system based on a smart city setting in 5 years. In this case, we designed a drone network that works with hospitals and fire stations, uses drones as first responders of emergency.


Design Research, Branding, Concept Design



Alexander Baumgardt



Mar. 16 - Mar. 30

(2 weeks)



Sketch, Principle,


We started our initial research from interviews.

What are people's opinions towards drone delivery?

Privacy is a main concern


60, Retired

Native Bay-Area

“The feeling of always being watched is a weight over our freedom. Although we might not break the law or do anything wrong, it adds a fear of video footage being used against you.”


28, photographer

Drone enthusiast

“People are concerned about their privacy, especially people who live in high-rise buildings, they don’t usually close their curtains.”

More drones in the air = More potential problems


24, Software Engineer

Drone expert @ Intel

“Drones are like miniature aircraft. From a legal perspective, you’d basically be operating a bunch of small airports. There’s a lot of ways things could go wrong.”​


22, Student

“Even with technology keeping drones from hitting each other….there might end up being chaos on the street.”​

How might we make drone delivery more acceptable to people?

A potential idea: delivering emergency supplies in cities.

How can we justify it?

Then we did some secondary research about

the public support for drone usage.

Only 42% of the people support using drones for common delivery services

93% of the people support using drones for search and rescue operations.

*Source: UNLV National Surveys

We also researched about the current emergency system by interviewing the firefighters at SF Fire Department

Fire infrastructure is built around area needs.


Firefighter @ SFFD

“How fast we have to be there and the number of calls we get is how they come up with how far they need a station built.”

Ambulances have a lot of trouble getting to places


Firefighter @ SFFD

“The ambulance is run by the fire department…they constantly move around the city to ensure efficiency.”

“Firefighting” is only a small part of the job


Firefighter @ SFFD

“We’re always getting calls - which can average to around 3 - 10 calls a day. The majority are medical related, maybe 85%.”


Building drone charging and delivery infrastructure with the existing emergency system

This is a map of the fire stations in San Francisco. We want to have the drone charging/delivery station on the roof of fire stations and hospitals to ensure the efficiency. Since the fire stations and hospitals are evenly contributed, drones can arrive at any place in the city within minutes.

It's independent of the electric grid and powered by solar power.

How does the system work?

Delivers first-aid medications for life-threatening situations, such as type 2 diabetes, asthma, and heart attack.

Drones as the first responders of emergencies

Monitor the fire scene, help with search and rescue, carry and lift the water hose.

Changing the conversation around drones.

Project_Hive won't solve people’s natural fears of surveillance. But it will focus people's attention on how they can help the public.

According to our online survey, 71% of the people accept drones flying around their property for emergency purposes.

©2019 Yang Hong.

Stakeholder map.001